Marketing today is much different than it once was. Instead of print ads, fliers, and on-air commercials, businesses are spending more time, money, and effort on digital marketing efforts. Digital marketing includes a number of tools and resources such as social media, SEO, email newsletters, PPC ads, websites, videos, and more.
While there are multiple digital marketing avenues, Google Ads is considered one of the essentials. Google Ads makes it possible for a business to expand their reach to anyone who uses Google search. It is one of the best ways to reach targeted individuals who are likely to be interested in what you have to offer. Here’s what you need to know:
Free Consultation
Google Ads is Google’s online PPC advertising platform that companies use in order to have their ads displayed to people who search for relevant key terms on the search engine. When using Google Ads, businesses only pay when their ads have measurable results such as clicks to their website.
When using Google Ads, businesses have the opportunity to create focused ads designed to reach a certain goal. Google asks businesses to choose the purpose of the ad which helps them to best direct it. From there, the business chooses a number of elements and features for the ad, ensuring the most specific direction and targeting.
All Google Ads fall into one of five categories; search network campaign, display network campaign, shopping campaign, video campaign, and app campaign. The type of ad that a business creates determines certain elements, features, and targeting. The more specific the business is when designing their ad, the more Google will narrow it down to ensure that it appears overwhelmingly for the right audience.
High ROI
When you use Google Ads, you are only paying for the ads that people click on. This means you aren’t wasting money by paying for ads that are only getting a handful of views. The better your Google Ads are optimized, the better your reach will be, giving you a high return on investment.
For the best ROI, it’s essential to continuously track and monitor your campaigns. This will show you if your ads are being opened and well-received, or if they are simply sitting without much response. With this information, you’ll be able to more effectively use Google Ads’ targeting tools to narrow down your audience even more. Once you’ve landed on the sweet spot of targeting, you’ll see a huge return on your investment.
Benefits of Google Ads
There are a number of reasons why you will want to use Google Ads in your marketing strategy. Google is the main search engine, used by the majority of people when they are looking for a certain type of business, product, service, or industry. If you are not using Google Ads, you are putting your business at an extreme disadvantage and minimizing your reach. Here are just some of the reasons you will want to use Google Ads:
Wider Reach of Warm Leads
When a Google Ads campaign is designed and executed properly, it has the ability to reach the most people who are likely to be interested in what you have to offer. Google Ads uses information and algorithms to narrow down the audience and effectively target the right people. It is carefully crafted to allow businesses to focus solely on those people who are actually searching for the things you offer. Not only that, but you can consistently monitor and revise your ads to ensure they are working as effectively as possible.
Fast Results
The simplicity of Google Ads and the transparency of each ad’s data makes it easy to monitor and see your results quickly. Google Ads has multiple features that make it possible for users to find all relevant information on each campaign directly from their dashboard.
You’ll be able to check results on how many ads were clicked, keywords searched for by visitors, and how much you are paying per click. This information gives you the knowledge you need to adjust and make your campaigns more effective.
High ROI
When you use Google Ads, you are only paying for the ads that people click on. This means you aren’t wasting money by paying for ads that are only getting a handful of views. The better your Google Ads are optimized, the better your reach will be, giving you a high return on investment.
For the best ROI, it’s essential to continuously track and monitor your campaigns. This will show you if your ads are being opened and well-received, or if they are simply sitting without much response. With this information, you’ll be able to more effectively use Google Ads’ targeting tools to narrow down your audience even more. Once you’ve landed on the sweet spot of targeting, you’ll see a huge return on your investment.
Need Help With Google Ads?
Using Google Ads is necessary for effective digital marketing today. However, it’s important to have an expert and knowledgeable team on hand to navigate the different components of Google Ads and ensure that your campaigns are strategically built and executed.
Keylitix offers Google Ads solutions that include experienced keyword research, strategic campaign building and implementation, as well as consistent tracking and optimization. You won’t need to worry about any of the components of your Google Ads when you work with the team at Keylitix.